Binghatti and Mercedes-Benz unveil Dubai’s first branded city worth Dh30 billion
New residences integrate culture, leisure, and wellness across 10 million square feet
DUBAI – In a landmark collaboration bridging luxury real estate and automotive design, Binghatti Developers and Mercedes-Benz have unveiled Mercedes-Benz Places – Binghatti City, the world’s first Mercedes-Benz branded city.
Valued at Dh30 billion, the development follows the international success of Mercedes-Benz Places Dubai and marks the second collaboration between the partners.
Spanning more than 10 million square feet in the Meydan area, the project introduces Binghatti City as the developer’s first fully master-planned community. Designed as a multi-tower urban ecosystem, it combines Mercedes-Benz branded residential towers with a lifestyle-focused city plan. The development reflects Mercedes-Benz’s Sensual Purity design philosophy and Binghatti’s commitment to innovation, community, and refined urban living.
A city within a city
Mercedes-Benz Places – Binghatti City aims to offer residents a fully integrated “city within a city” experience. The master plan combines luxury residences with cultural and leisure districts, retail boulevards, green parks, mobility hubs, wellness and sports zones, dining, entertainment, and communal spaces.
The urban ecosystem ensures residents enjoy comfort, convenience, and connectivity while remaining close to nature. Every element of the city has been carefully curated to balance design excellence with functional living standards.
Chairman Muhammad Binghatti said, “Partnering once again with Mercedes-Benz is a testament to our shared values of excellence, precision, and timeless design. Mercedes-Benz Places – Binghatti City represents a world-class urban experience where luxury and innovation converge to create a true city within a city.”
The signing ceremony took place at the Mercedes-Benz Museum in Stuttgart, Germany, between Muhammad Binghatti and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales. The official launch of the project is scheduled for 14 January 2026.
Geisen stated, “Creating extraordinary experiences for our customers is at the core of who we are. With Mercedes-Benz Places – Binghatti City, we are shaping destinations where our brand becomes something you can truly call home.”
The partnership reflects a shared ambition to redefine luxury living through advanced technology, visionary design, and intelligent urban planning.
Design and development
At the heart of the project lies the Sensual Purity design philosophy, guiding both the architectural and experiential vision of the city. Binghatti Holding Limited, one of the UAE’s fastest-growing real estate developers, has an extensive portfolio of over 80 projects valued at more than Dh70 billion.
The company has delivered more than 12,000 residential units, ranging from high-quality mainstream communities to ultra-luxury residences. Its strong financial standing, reflected in Fitch’s BB- and Moody’s Ba3 credit ratings, underlines investor confidence and long-term stability. Chairman Muhammad Binghatti, an architect by training, continues to lead the company in setting new benchmarks for design, innovation, and opulent living.